educational

The Psychology of Novelty: Why We Keep Buying Clothes We Don’t Really Love

As humans, we’re wired to crave novelty.  That little rush you feel when you discover something new? That’s dopamine doing its job. Researchers believe this trait helped early humans adapt to their environment—those who sought out new experiences learned more, evolved faster, and were more likely to survive. But in our modern, tech-saturated world, novelty… Continue reading The Psychology of Novelty: Why We Keep Buying Clothes We Don’t Really Love